The University of Anahuac awards the Anahuac Tourism 2011 Medal to Sunset World’s advisor to the Board of Directors for his efforts to propel Mexico’s tourism.
Riviera Maya, Q. Roo, Mexico – Sigfrido Paz Paredes, Sunset World’s advisor to the Board of Directors, received the University of Anahuac Tourism 2011 Medal for his professional career, recognizing his efforts to propel Mexico’s tourism activity.
The School of Tourism at the University of Anahuac, based in Huixquilucan, Mexico, gave the award to the current advisor to the Board of Directors for Sunset World Resorts & Vacation Experiences. Paz Paredes served as undersecretary of the Ministry of Tourism as well as director of Cancun by Infratur (now Fonatur).
The director of the School of Tourism Francisco Madrid stressed the path Paz Paredes took to promote Cancun, which today has become one of the most successful tourism developments in Mexico and the Caribbean. Madrid added that the 2011 Anahuac Tourism Medal recognizes the personal career of Paz Paredes, who throughout his life has worked tirelessly in tourism, actions that have had an important social and economic impact in local communities.
Among those present were former Secretary of Tourism Silvia Hernandez, President of Travel Ghent Carlos Castellanos, former President of the Mexican Association of Travel Agents Mario Haza, and sub secretary of Planning Department at the Tourism Ministry in Mexico.
Sunset World has become one of the most solid tourism corporations in the Mexican Caribbean. Due to its successful marketing, vertical and horizontal operation systems and direct sales, these strategies have allowed the hotelier company to grow and generate more than 5,000 jobs in Mexico, U.S., India, Philippines and England. Other important companies that fall under the Sunset World Corporation include the Marina Club Lagoon, the travel agency Sunrise Travel, car rental agency Royal Rent a Car, and its own progressive marketing firm.
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